Friday, 16 July 2010

Marcia Exam Question 1B

“Media industries manipulate media audiences, it is the industries that are in control, not the audience”. Explain how your product could be consumed by your audience.

Introduction:
I agree with this quote because the theory that we discussed shows us that the media producers will know the target market and will want to draw them in so they would produce a media produce which targets the audience that they are looking for and produces the right look and design for that market. Which the theory shows this, the ‘media industries manipulate media audiences’ the media industry knows that its manipulating the audience so that they can get them to buy the produce and they do this by getting information about the target market e.g. what colours and images they would want to see in the magazine, as soon as they know this they would start to produce the correct produced to suit the target market they want.

Information:
It’s important for ever producer to know theses theory’s so they can get the right target audience for their produced, media industries do manipulate audiences by knowing what they want to see in a produced for example when I produced my music magazine I found out that I would need a lot of information about the target audience to want them to buy and read the magazine, I did this mainly by producing a questionnaire and making the age range I wanted to fill out the questionnaire so I could find out what they would want to see in the music magazine and how they would want it to look as in the layout, images and colour, this is a way of manipulating the audience because if I found out what they wanted to see I could produce the magazine on what the results I found from the questionnaire which would give me a better understanding on how I could get them to buy my produced.

Entertainment:
I created my music magazine to entertain my target audience I did this using this theory by knowing what they want to see in the magazine. The audience I targeted I got this target to fill out the questionnaire so I knew what they wanted and could produce the magazine to suit to person that’s reading it, for example in my magazine for entertainment I added a starburst where the consumer could get their hands on free gig tickets, which would help persuade the reader to buy my produced.

Personal identity:
In my magazine personal identity has a wide range of different lifestyles that are shown clearly in the images in the magazine for example the range of clothes and different hobbies they might have which is show in the images and interviews. The ways that I have perceived different lifestyles are manly though the clothes which have a mixture of genre in the bands images, because they show that they all have different styles of clothing and hobbies such as the two boys in the pictures are sat on scooters which shows a hobby which they share, also another hobby for them was that one had a guitar and the other drum sticks which again shows different hobbies and the girl in the pictures has a microphone and that’s showing her hobby to the audience.

Integration and social interaction:
Through this I have learnt about how the media gives us a look into their lifestyle through the use of images and how they put them together e.g. clothes, position, what they are doing, this gives us an insight into their everyday lives which most of the consumers want to know more about and how they live. When looking at the images most magazines use clothes are one of the main attributes which the media uses to make someone seem more like the audience reader, this gives the reader a sense of connection with the person/persons in the image. In my magazine I tried to add this main attribute into my magazine, I did this by asking the people in my images to dress in different ways to help the reader get an understanding to how they are different, also the way they dressed was on purpose for my music magazine, because I did a rock magazine I wanted the viewer to get information straight away just by looking at what they are wearing, which was to suit my rock magazine, by doing this it helps the readers to know more about what styles they are using and how they come across wearing these type of clothing.

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