Uses and Gratification Theory- related to Music Video and Digipak
We need to suit out product to the theory:
· Does our product suit the audience’s need?
· What is the audience getting from the product?
· Link to the four reasons why the audience view media:
1. Social Interaction- gaining an insight into circumstances of others, finding a basis of conversations, enabling one to connect with family/friends…
2. Personal Identity- personal values, seeing role models, gaining an insight into ones self!
3. Entertainment- relaxing, escaping reality, filling time, becoming diverted
4. Information- seeking advice, learning, gaining knowledge, finding out about different things.
We need to make sure that the product suits as this theory. This is because following this theory implies that the audience are not passive and are in fact active in their role of watching and interpret the finished product. This means that they won’t just watch the video and look at the Digipak, they will all have their own opinions on what they see.
We need to suit out product to the theory:
· Does our product suit the audience’s need?
· What is the audience getting from the product?
· Link to the four reasons why the audience view media:
1. Social Interaction- gaining an insight into circumstances of others, finding a basis of conversations, enabling one to connect with family/friends…
2. Personal Identity- personal values, seeing role models, gaining an insight into ones self!
3. Entertainment- relaxing, escaping reality, filling time, becoming diverted
4. Information- seeking advice, learning, gaining knowledge, finding out about different things.
We need to make sure that the product suits as this theory. This is because following this theory implies that the audience are not passive and are in fact active in their role of watching and interpret the finished product. This means that they won’t just watch the video and look at the Digipak, they will all have their own opinions on what they see.
No comments:
Post a Comment