Tuesday, 14 September 2010

Audience Research- Amazon Market Searching

We did some more market research by going on Amazon.com and seeing which other artists and albums were brought alongside this album “Good Girl Gone Bad”. This helps to show which other artists our target audience are interested in.

Ne-Yo- Year Of The Gentleman: £3.99
Beyonce- I am… Sasha Fierce: Platinum Edition: £5.19
Chris Brown- Exclusive: the Forever Edition £3.99
Lady Gaga- The Fame Monster: £6.99
Katy Perry- One Of The Boys: £3.99
Alicia Keys- The Element of Freedom: £5.99
Pussycat Dolls- PCD: £3.99
Timberland- Shock Value: £3.99
Nelly Furtado- Loose: £4.93
Justin Timberlake- FutureSex/ Lovesounds Deluxe Edition: £3.99
Leona Lewis- Spirit: £3.99
Christina Aguilera- Keeps Getting Better: £3.43
Usher- Here I Stand: £4.93
Pixie Lott- Turn It Up: £4.99
Britney Spears- Circus: £3.47

From the list above it is clear to see that people who bought the album with the track “Disturbia” on, also bought albums that are from similar artists and people who are part of the same record label (Def Jam Recordings). Another similarity is that most of these artists are in and around the UK top 40 with one record or another, this shows how popular all of the above are. The price range for these CD’s do not seem to vary too much meaning they are all of the same value.

No comments:

Post a Comment