Brainstorm ideas/mood boards: with using these, simple ideas can be built upon to create a strong good-structured idea. The mood boards would also bring all the ideas together as well as creating an ideology and working out popular camera angles and other popular features.
Analysis existing videos and trailers/ gain ideas about key features/annotate still clips/ look at typical conventions of music videos/ film trailers: when annotating still clips the things to analyse would be :-
Colour
Lighting
Costume
Editing techniques
Cuts
Camera angles
Sounds
Looking at all of the above will give us a clearer idea to what makes a good quality music video or trailer.
Market research/ questionnaire/ target audience/ favourite music genre or film:
What we need to find out from market research:
Interest of audience/consumer
What attracts them to watch it?
Why they are attracted to it?
Which genre the enjoy watching? (music or film)
Which type of music/film they prefer?
Audience gender and age
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